Google likes long, in-depth, authoritative content.
No, that doesn’t mean every blog post or page needs to be 10,000 words to rank well.
However, there’s usually a correlation between the competitiveness of a space or niche, and the length of content. (Meaning: more competitive spaces = longer content.)
Except, there’s a problem.
Most mere mortals (like us!) don’t really want to sit down and ready loooooooooooong documents. Instead, we get sidetracked while multitasking and the next shiny object catches our attention.
That’s why adding a simple Table of Contents to your content can help you achieve the best of both worlds:
You’re giving Google the long, in-depth stuff it craves, while still
Making your content easily scannable to keep readers on page as long as possible
Like so:
Once again, though, it’s painful to create these from scratch. You typically have to add special IDs and anchor links to each header, and then write a little bit of basic code towards the top of your post.
Thankfully, our Table of Contents Transformation will do this work for you - automatically!
Simply select the "Table of Contents" Transformation under the Export Settings, and you can then select the number of headings you'd like to grab, along with outputting as either a bulleted or numbered list style.
By default, we also select "human friendly anchor URLs," meaning we'll pull in the actual heading to use as the ID vs. just a random number or letter string.
Alls you gotta do is customize the settings to grab, and we’ll automatically pull in all of the headers and format them instantly.