Copying and pasting content from Google Docs into WordPress causes all sorts of issues. Here's a quick list of the major problems.
1. Tons of issues pasting content into the Classic editor (formatting, missing images, & underlying unnecessary code)
Images aren't brought over at all when you copy and paste content, so you're left with a ton of open spaces and still need to manually export them from Google Docs before inserting them back one-by-one (and in the right areas!) into WordPress.
You'll also notice tons of extra spaces and line breaks added randomly throughout the content. So after pasting, you'll need to go through and manually remove all of these spaces and line breaks, in addition to cleaning the underlying messy code that's been added.
Also, extra <span> tags + font stylings (essentially unnecessary HTML) from Google Docs are injected throughout your content
2. Pasting into Gutenberg and blocks is slightly better, but still not perfect.
Gutenberg copying & pasting looks better than the Classic option above.
However, there are still some issues like random spaces:
3. Images still need compression, resizing, etc.
Images still need to be manually treated... including:
Compression
Size
Alignment
And more
(i.e. resizing an image file inside a Google Doc doesn't actually update the image - so it will only look that way there but nowhere else).
Still need to manually compress images as well before uploading and re-inserting back into each place in doc (or replace each image one by one).
4. Images still aren’t uploaded into WordPress, but referencing the Google Doc source.
But more importantly, the images actually reference the source in Google Docs, and are not uploaded or moved into WordPress. That means the likelihood of these breaking on your site in the future is pretty high (when that document changes, if that person leaves the org and email/account removed, etc. etc.).
5. Links need one by one treatment, too.
Links are also not optimized, so you'll have to manually add tags for “nofollow” or “open in new tab” to each individual link inside WordPress after moving.
6. Internal document links, anchor IDs, and Table of Contents link to the Google Doc source, not the actual website you're publishing to
Creating internal document links (to bring people from one part of a document to another) inside Google Docs then trying to copy and paste them often doesn’t work (unless you properly format all tags in HTML for the upcoming post you’re going to need).
For example, you create a Table of Contents to help link people to different headings on your document. Except, those won't work inside WordPress - they'll only reference the Google Doc IDs:
Instead, Wordable can automatically create these for you, pulling in the headers on the page, and automatically formatting them properly in HTML so they work exactly like you want them to when published.
7. Recurring metadata will also need one-by-one, manual editing.
You’ll still need to manually set authors, categories, slugs or URL, etc. (vs. batching this work inside Wordable).
8. Individual document editing vs. editing in bulk and at scale.
Another huge downside is that you’re still having to edit documents one by one, vs. multiple at one time with the same template settings:
Again, this comes back to efficiency at the end of the day - similar to batching the time you spend in email or other tedious tasks. It’s faster & takes less time (per post) to have all documents edited + pushed live at the same time each day (like all finished drafts uploaded Friday for Monday publish or similar).
That’s how we manage high-volume projects:
9. Compounding cost savings through more streamlined operations.
Using a tool like Wordable also has some “hidden” benefits that help compound the ROI you’d get. For example:
“Forced” consistency across multiple people (vs. each person uploading & formatting documents manually, inconsistently)
Faster onboarding, training, SOPs in cases of turnover or new team members (think: times of scale, new writers, new writing teams, new marketers, etc. etc).
You can also have less expensive internal people manage something like Wordable with a bunch of pre-built templates vs. relying on them to manually apply the same settings each and every time, or have to hire / force more expensive and senior people to do this kind of work.
10. Future roadmap items that build upon the above items.
We’re continuing to develop other common recurring tasks, like adding automatically formatting embeddable links.
For example, any YouTube links dropped in a document (in almost any format) will automatically get converted & embedded properly as HTML so you don't have to do any other extra editing after the fact.